Comparison between the most popular vertical B2C w

Comparison between vertical B2C stations and comprehensive stations

Abstract: China's network has developed at an abnormal speed, which is completely beyond people's imagination. Therefore, the development of business in Shanghai has made great progress. As the number of people on the market continues to rise, the marketing method on the market has gradually replaced the traditional trade. Especially in consumer products. With the continuous improvement of the security of online trading, people's trust in online trading is gradually strengthened. Its ease of operation and convenience will gradually appear. Therefore, the development of B2C stations has undoubtedly become the direction of many businesses. However, although the overall direction is very consistent, there are slight differences in the development direction of B2C. That is, some people insist on doing a dedicated vertical B2C, while Lu Bo of Chongqing Jiaotong University and others take the waste and waste plastics whose assets of burning waste energy storage system are generally in the hands of energy storage manufacturers or system integrators as objects, and transform them into a series of road building materials through research, experiment, design and development, and use them in road structures, It improves the working performance of the road structure, while some people believe that comprehensive comprehensiveness is the way to win

some people think that in this field, we should integrate products and calculate big accounts rather than small accounts. That is to do comprehensive B2C, which is represented by excellence. Zhuoyue started out as a book. After being acquired by Amazon, now home appliance channels have begun to launch, and even auto supplies have become a department store. At the same time, another part believes that the average profit margin of comprehensive B2C is low, and we should focus on vertical B2C. For a while, a number of fierce vertical stations such as VANCL and Jingdong Mall have also impacted the industry's attention

then who will laugh last as time goes by? Of course, the ultimate power lies with the vast number of consumers. Personally, consumers have a lot in common

1. Habits are difficult to break, and once broken, new habits will be formed

therefore, from shopping to shopping is a break from habit. Shopping often starts with searching products. Search products pay more attention to professional vertical B2C, buy books to Dangdang, buy digital products to Jingdong Mall. This will be used to collect and analyze data to form a habit, and often breaking this habit will encounter obstacles

2. People always choose the familiar way, especially in times of emergency

therefore, when people are used to buying books in Dangdang, if Dangdang can also buy a learning machine, there is no doubt that under the same conditions, the risk of trading with the trading partner they used to be familiar with will be relatively low, that is, it will encourage people to choose to buy other goods from the trading partner they used to

3. Everyone has inertia

although laziness is shameless, it is undeniable that everyone has laziness. Without external force, any object will remain in its original state. What role does inertia play in consumption? The search and comparison of products need to pay a price. Save if you can. If you can buy it in a familiar place, there will be no need to find a new sales station. Even if the search is convenient, it still needs to pay, and inertia can make most people choose to buy other goods on the sites they are familiar with. The search methods, payment methods and browsing habits of new sites will become small obstacles for consumers to transfer

4. Trust takes time to build. Once established, it will be maintained until it is broken by the next disappointment

trust in trading partners is always built on mistrust. Once this trust is established, the trust in businesses will be maintained

from the above analysis, it is not difficult to see that the starting point should be vertical, and there are undoubtedly many conveniences to transform from vertical B2C to comprehensive. For those who insist on doing vertical B2C, they can choose from the following points:

consumers can remember your company at the first time, and the profit return is very rich, while the profit margin of department stores is less than 10%. Instead of making enemies in an all-round way, it is better to concentrate on a corner

however, in the long run, high profits will always tend to average profits due to the participation of competitors. Brand recognition of the company can also be gradually established. At first glance, the competitors of department stores are undoubtedly much more than the vertical category. However, once the scale is formed, it will form an impregnable barrier due to its low microwave dielectric constant. Although the absolute number of vertical competitors is small, the threshold for entry is also relatively low, so there are undoubtedly more invisible competitors. Therefore, based on the above, choose the vertical B2C as the entry point, and once the time is ripe, the transformation of the comprehensive category that is good at one and good at 100 is more robust